Know what you keep before you list it.
Every marketplace takes a cut, then shipping, fulfillment, ads, and returns take theirs. These free calculators show the real payout on a sale in seconds, and the guides explain where every dollar goes.
Payout checkeBay, most categories
Sale price
Final value fee
Shipping label
Item cost
You keep
Calculators
Each one answers a single question you have while sourcing or pricing. Everything runs in your browser, nothing you type is saved, and there's nothing to sign up for.
- eBay vs Amazon vs Walmart Profit CalculatorWhich marketplace leaves me the most money on this item?Open calculator
- Amazon FBA Fee CalculatorWhat will Amazon charge me per unit, and is there anything left?Open calculator
- Walmart Marketplace & WFS Fee CalculatorWhat does Walmart take, and should I use WFS or ship it myself?Open calculator
- Break-Even Price CalculatorWhat's the lowest price I can sell this at without losing money?Open calculator
- Profit Margin & Markup CalculatorIs this a 30% margin or a 30% markup, and what's the difference?Open calculator
- ROAS & ACoS CalculatorIs this ad campaign making money, or just moving product?Open calculator
- Sales Tax Calculator by StateHow much sales tax is on this sale, and do I even have to collect it?Open calculator
Guides
16 in-depth explainers on fees, pricing, ads, and the business side of reselling, with worked examples you can check against the calculators.
Marketplace fees
Pricing and profit
- How to calculate your break-even price (and the mistake almost everyone makes)4 min read
- Profit margin vs markup: what's a good margin for a reseller?3 min read
- How to calculate landed cost before you order from Alibaba5 min read
- How to price multi-packs and bundles so fees don't eat cheap items4 min read
- How returns eat your profit (and how to price for them)4 min read
Advertising
Running the business
- eBay vs Amazon vs Walmart: where should you sell?4 min read
- What I learned from my first Walmart Fulfillment Services (WFS) shipment4 min read
- GTIN and UPC exemptions on Amazon and Walmart: what worked for me4 min read
- Setting up an LLC for your reselling business: what I did in New York5 min read
- Sales tax for online sellers: marketplaces, Shopify, and your home state4 min read